Sylvia Hoehns Wright The ABCs of Greening Communications

author Sylvia Hoehns Wright
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isbn 9781329991101
Вес 549 г
Высота упаковки 280 мм
Глубина упаковки 11 мм
Обложка Мягкая обложка
Ширина упаковки 210 мм
Описание:

The ABCs of Greening Communications is published to inspire all to create eco-sustainable products and services of C A R E - conservation, accountability, recovery and eco-efficiency! Initially, published as a college level text ABCs of Green Industry Communications, the edited publication provides a step-by step guide for identifying a target market for niche products and/or services, summarizing details that explain your relationship to the niche,and identifies communication formats that represent your relationship to the product and/or service. As recipient of the Turning America from Eco-weak to Eco-chic Award, Wright challenges all to become members of Capitalism 24902, a global village committed to ensuring the foundation of an eco-sustainable future.

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